By suggesting more refined searches up front, Ultimate Suggest can make your searches more convenient and efficient by keeping you from having to reformulate your query. Ultimate Suggest might offer suggestions that you will find novel or intriguing. Google Suggest uses data from the overall popularity of various searches to help rank the refinements it offers. Google Zeitgeist is a good example of this type of popularity information and Google Suggest does use information about the relative popularity of common searches to rank its suggestions. We've incorporated 31 search related and keyword analysis tools into each query, making it one of the most comprehensive "Suggest" tools on the internet. Ultimate Suggest uses a Google Suggest script from SEObook.com. You can grab the code here.